Greg Bell teams up with San Francisco Giants catcher Buster Posey to handle the high-adrenaline daily pressures of the 2016 Toyota Command Center. Using never-before-seen technology, in the new :30 “Double Buster” for Toyota out of agency H&L Partners, Posey leads a team of dedicated Toyota employees in a high-tech customer service call center-- which is receiving a high volume of calls. To ensure that all customers’ inquiries are answered promptly, Posey breaks out an untested dual headset to respond to auto-related questions two-at-a-time, to the awe and admiration of the rest of the Toyota team.
Click to view “Double Buster.”
Notes Bell, “This is the fourth time I’ve worked with Buster, and he’s surprisingly good at taking direction in spite of the fact that his day job is winning World Series. That moment where he pivots from an over-serious, Shatner-esque delivery to a sing-song, “Hi this is Buster,” is probably my favorite moment in everything we’ve shot. He’s game for anything I throw at him.”
The campaign features two additional :30 spots, “All You,” which features Posey giving a new call center employee a confidence-boosting pep talk, and “All Day Long,” in which a droid provides Posey with the tools (and caffeine) he needs to answer calls all night long.
Title: “Command Center: 2016 Prius” :30, “Hotline: 2016 RAV4 Hybrid” :30, “Command Center: 2016 Tacoma” :30
Agency: H&L Partners
Executive Creative Director: Rob Bagot
Executive Producer: Therese Vreeland
Art Director: Tim Stier
Account Executive: Ongie Chin
Assistant Producer: Evelyn Danford Houder